About Sos Adherence

Medication adherence has been a growing concern in recent years, and with good reason. Studies reveal that millions of patients worldwide struggle to adhere to prescribed medication regimens, resulting in negative health outcomes, despite advancements in medical treatments. In addition to having an effect on people’s health, this problem puts a heavy strain on healthcare systems around the world. But Sos Adherence, now Personia Health, is revolutionizing how this problem is addressed by providing incredibly powerful solutions that have the potential to transform the patient care industry.
There isn’t a single solution to the problem of medication adherence. It’s a complex problem that goes beyond simple forgetfulness; it touches on everything from cultural and financial barriers to the negative effects of prescription drugs. Early on, Sos Adherence realized that better pill bottles and reminders weren’t enough to improve adherence. Personia Health started tackling these issues on a very individualized level by fusing behavioral science with medical care. This customized strategy is remarkably similar to how we would handle any chronic illness: by adjusting the course of treatment to meet the specific requirements of each patient.
Personia Health’s approach is centered on identifying the individual obstacles that keep patients from following their treatment regimens. For example, one patient might be deterred by the side effects, while another might forget to take their medication. Personia Health enables people to overcome their personal obstacles and prioritize their health by providing a thorough understanding of the patient’s behavioral drivers.
Personia Health’s strong use of behavioral science is what makes it unique. The company’s strategy is based on years of research and uses frameworks and tools that have been shown to alter patient behavior. These tactics aren’t merely theoretical; they’ve been honed over the course of 25 years of intensive behavioral medicine research.
Professor Rob Horne, the company’s founder and a well-known authority in the field, saw a chance to close the gap between patient behavior and medical treatments. Personia Health is addressing the underlying causes of non-adherence rather than just the symptoms by reorienting the focus from the medication to the people who take it.
The staff at Personia Health determines the precise attitudes and beliefs that affect a patient’s willingness to adhere to their recommended regimens through individualized consultations. Compared to the conventional one-size-fits-all approach, this enables healthcare providers to employ strategies that have a deeper emotional connection with the patient and provide a far more effective form of treatment.
The outcomes are self-evident. Pharmaceutical companies have embraced Personia Health’s solutions with remarkable results in terms of increasing medication persistence and adherence. The company has helped many patients get the most out of their medications by concentrating on behavioral change, which has improved health outcomes and decreased healthcare costs.
Personia Health’s techniques are incredibly adaptable and can be used in a variety of therapeutic contexts to help a wide range of patient populations manage mental health issues, chronic illnesses, and other conditions. The company’s global reach has grown in recent years, and it now offers state-of-the-art solutions to some of the biggest pharmaceutical companies and healthcare systems in the world.
Health outcomes have greatly improved as a result of Personia Health’s individualized approach. Notably, patients who use these behavioral frameworks are more likely to adhere to their treatment plans, which eventually leads to fewer hospital stays, complications, and overall healthcare costs. This all-encompassing strategy has shown to be very effective, saving money and time while raising the standard of care.
Personia Health is poised to keep changing the way we think about taking medications as we look to the future. In order to offer even more individualized solutions, the company is looking into innovative ways to combine AI, advanced analytics, and digital health tools. Personia Health’s cutting-edge solutions have the potential to significantly influence global healthcare in the context of an increasingly digital world.
Personia Health is addressing non-adherence in a very proactive manner by incorporating AI-driven insights, hoping to anticipate and stop problems before they start. Given the increasing pressure on healthcare systems around the world to produce better results with fewer resources, this will be essential.
Personia Health is promoting systemic changes by forming strategic alliances with leading pharmaceutical companies and developing solutions that appeal to patients as well as medical professionals. With Personia Health at the forefront of enhancing medication adherence and, eventually, the lives of patients worldwide, the future of healthcare does appear brighter.
Category | Details |
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Company Name | Personia Health (formerly SoS Adherence) |
Founded | 2011 |
Founder | Professor Rob Horne (UCL Professor of Behavioral Medicine) |
Headquarters | 2nd Floor Stanford Gate, South Road, Brighton, East Sussex, BN1 6SB |
Mission | To help individuals make the most of their medications and vaccines through behavioral science and evidence-based interventions |
Approach | Personalized, drug-agnostic solutions based on behavioral science to improve medication adherence and persistence |
Clients | Top 20 pharmaceutical companies and global healthcare providers |
Website | Personia Health |
LATEST
Health Inequalities in United Kingdom

Inequalities in health in the UK are more than just numbers; they reflect actual differences in life expectancy, mortality, and quality of life. Despite medical advancements, the wealth gap between the rich and the poor keeps growing for millions of people in the UK. The fact that life expectancy is much lower in underprivileged areas than in wealthier ones serves as a sobering reminder that circumstances, rather than personal choice, can affect one’s health. These disparities are not arbitrary; rather, they are ingrained in society.
Along with shorter lifespans, people in the UK also endure longer periods of poor health, especially in the most economically deprived areas. Health outcomes are significantly influenced by socioeconomic status, with people in the poorest communities suffering from illnesses and chronic conditions at a significantly earlier age than those in wealthier communities. The severity of this disparity is demonstrated by the fact that studies show that a 60-year-old woman in the poorest areas has a level of diagnosed illness comparable to a 76-year-old woman in the wealthiest areas.
Ethnicity and geographic location are important determinants of health outcomes in addition to socioeconomic factors. Chronic conditions like diabetes, cardiovascular disease, and chronic pain are disproportionately more common in minority ethnic groups, such as those of Pakistani, Bangladeshi, and Black Caribbean ancestry. Even after adjusting for age, these health disparities still exist, underscoring the relationship between ethnicity and health in the United Kingdom. The problem is further compounded by the north-south divide, which disadvantages northern England, with people in the north having worse health outcomes than those in the south. In regions like the North East and North West, where mental health problems and chronic illnesses are more common, this gap is especially apparent.
These pre-existing disparities were brought to light by the COVID-19 pandemic, which showed that those who were already at risk were disproportionately impacted. In addition to the virus itself, elderly individuals, members of ethnic minorities, and those from low-income backgrounds were at increased risk from the knock-on effects of lockdowns and interrupted healthcare services. During a crisis, these already marginalized groups were left to rely on a system that was not prepared to address their needs.
More than just medical measures will be needed to address these disparities; a systemic change in the way health is viewed throughout the UK is necessary. It is important to acknowledge socioeconomic factors like housing, education, and income as essential components of the health discussion. The government’s NHS Long Term Plan places a strong emphasis on the importance of early intervention and preventative care, which may offer the most vulnerable people a vital lifeline. Health disparities may start to decrease by concentrating on these areas, but this will only be possible with extensive policy reforms and focused assistance for the most underprivileged populations.
In order to address these disparities, community leaders and health professionals must also contribute. In order to identify the needs of vulnerable populations and provide the required support, it will be essential to engage with local communities and improve the integration of healthcare and social care. Addressing the larger determinants of health that influence people’s lives is more important than merely enhancing healthcare services. The pledge to improve health outcomes for underserved communities is a positive start, but in order to have a significant impact, it will take consistent work from all governmental levels and healthcare providers.
In the future, addressing health disparities in the UK will require a comprehensive, all-encompassing strategy. There is hope with the introduction of frameworks such as the Core20Plus5 initiative, which aims to improve health outcomes for the 20% of the population that is most deprived. The UK can start to close the gap that has existed for so long by combining focused healthcare interventions with more comprehensive social policies that address the underlying causes of health inequality.
It takes the combined efforts of governments, healthcare providers, community organizations, and individuals to address health inequalities in the UK. Everyone has a responsibility to make sure that everyone has equitable access to health care. A healthier, more equitable society where everyone has the chance to prosper can be created by focusing efforts, allocating resources, and resolving the underlying causes of inequality.
Category | Details |
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Life Expectancy Gap | A 60-year-old woman in the poorest areas of England has a level of illness equivalent to a 76-year-old woman in the wealthiest areas. |
Ethnic Disparities | Pakistani, Bangladeshi, and Black Caribbean populations experience higher rates of chronic illness compared to White British populations. |
Geographical Divide | The North-South divide sees the North experiencing higher healthcare needs due to chronic illness, with poorer outcomes in the North East. |
COVID-19 Impact | Vulnerable populations, including ethnic minorities and low-income groups, were disproportionately affected by the COVID-19 pandemic. |
Prevention Focus | NHS Long Term Plan emphasizes prevention and early intervention to combat health inequalities and reduce long-term health disparities. |
Key Policies | National Healthcare Inequalities Improvement Programme targets the most disadvantaged groups with focused interventions and community engagement. |
Source | Health Foundation – Health Inequalities |
Health Inequality vs Health Inequity

Although health disparities are not a recent problem in the UK, a more effective approach to addressing them requires an understanding of the difference between health inequality and health inequity. Although these terms may seem interchangeable at first glance, they have significant distinctions that influence how we address health issues in our society. Disparities in health status between various population groups are referred to as health inequality; however, health inequity goes one step further and emphasizes how unfair these differences are and how preventable they are.
In essence, health inequality is a measurement of disparities in life expectancy, disease prevalence, and healthcare access. Nearly every society exhibits these variations, some of which are due to biological or natural causes. For instance, men are more likely than women to develop prostate cancer, a health disparity that is rooted in biology rather than society. Numerous other disparities, however, are caused by variables that differ among various social groups, including socioeconomic status, geographic location, and lifestyle preferences. These kinds of disparities frequently cause public health professionals to become alarmed, especially when they draw attention to systemic problems.
Conversely, health inequity highlights the injustice that underlies these differences. It emphasizes how some health disparities are preventable in addition to being unfair. Social, economic, and political structures that erect obstacles in the way of attaining equitable health outcomes are the root cause of these disparities. It’s not just inequality, it’s inequity, for example, if people in rural or economically disadvantaged areas have worse health outcomes because they can’t access safe housing, good healthcare, or nutritious food. Policies and practices that favor some groups while marginalizing others are the cause of these disparities, which feed a vicious cycle of poor health outcomes that could be avoided with the correct interventions.
It is important to distinguish between inequality and inequity because the former emphasizes that disparities are unjust and call for action, whereas the latter merely characterizes them. While inequalities are concerning, they do not always necessitate such a drastic change. In contrast, inequities are rooted in societal structures and require systemic change. The disparity in life expectancy between men and women is a well-known illustration of this. Despite the fact that women typically outlive men, this is an inequality because the causes are biological rather than social. Disparities in health outcomes, however, that result from things like restricted access to healthcare, education, or healthy environments go beyond simple inequality and become inequity, necessitating action to address these unjust circumstances.
Because health inequity is so widespread and exacerbates already-existing social injustices, it is especially difficult to address. Barriers to good health are frequently exacerbated for those from lower socioeconomic backgrounds, marginalized ethnic communities, and rural areas. For instance, poverty increases the risk of chronic diseases like diabetes or heart disease, not because of genetics but rather because of a lack of access to healthy food, opportunities for physical activity, and healthcare. These disparities are a pressing issue for communities, healthcare providers, and policymakers alike because they can lead to decreased life expectancy, elevated morbidity, and a lower overall quality of life.
Addressing health disparity has become even more urgent in recent years, especially after the COVID-19 pandemic revealed the extensive flaws in our healthcare systems. The pandemic’s disproportionate impact on underserved communities demonstrated how pre-existing racial, socioeconomic, and geographic health disparities were exacerbated in emergency situations. In addition to the direct effects of the virus, communities that already faced major health barriers experienced even worse outcomes because they were unable to access essential healthcare resources. This sobering fact emphasizes how critical it is to confront health disparities directly by implementing focused policies and programs that give the needs of the most vulnerable groups top priority.
In order to attain health equity, we need to address the societal and structural causes of the disparities as well as the current ones. This entails enhancing underprivileged populations’ access to healthcare, making sure that resources are distributed fairly, and tackling the social determinants of health, such as housing, work, and education. Since certain groups face more difficulties than others, public health initiatives must be planned with this knowledge in mind. As a result, policies should be customized to meet the needs of these particular groups. According to this theory, which is called “proportionate universalism,” a group’s need for resources and assistance to attain health equity increases with its level of disadvantage.
Reducing health disparities is not only morally required but also practically necessary to enhance society’s general health. Reducing health disparities can lower healthcare costs, increase social stability, and create healthier, more productive communities. But doing so calls for a concerted effort from a number of sectors, including social services, healthcare, education, and government. A primary objective of community development, healthcare practice, and public policy must be health equity.
Although achieving health equity is a difficult path, it is one that is worthwhile. We can create a society that is healthier and more equitable by recognizing the injustice that underlies health disparities and acting swiftly to address their underlying causes. In order to guarantee that everyone, irrespective of background, has the chance to live a long, healthy life, it is time to stop measuring health inequality and start working toward its eradication.
Aspect | Health Inequality | Health Inequity |
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Definition | Refers to differences in health outcomes across different population groups, such as variations in life expectancy, disease prevalence, or access to healthcare. | Refers to unfair and avoidable differences in health outcomes, often resulting from social, economic, or political factors, making them unjust. |
Focus | Focuses on measurable differences between groups or populations in terms of health status or outcomes. | Focuses on the fairness of those differences, particularly those that are preventable and caused by systemic factors. |
Causes | Can arise from biological, lifestyle, or environmental factors that lead to unequal health outcomes. | Stems from structural and societal factors such as poverty, discrimination, or lack of access to healthcare, which exacerbate inequalities. |
Example | A difference in life expectancy between men and women, where women typically live longer due to biological reasons. | A difference in life expectancy between rich and poor neighborhoods, where poorer communities face greater health challenges due to social determinants. |
Nature of the Difference | The difference may be due to natural or unavoidable causes, such as genetics or age. | The difference is a result of unjust systems or policies that create barriers for certain groups to access resources and achieve good health. |
Perception of Fairness | Does not necessarily imply an unjust or unfair system; it simply acknowledges that some groups experience worse health outcomes than others. | Considered unfair, as it highlights avoidable disparities that are rooted in systemic inequalities and injustices. |
Preventability | Some inequalities are naturally occurring and not preventable, such as those related to age or gender. | Inequities are preventable and can be addressed through changes in policy, social systems, and resource distribution. |
Socioeconomic Influence | May be influenced by socioeconomic factors, but can also be due to lifestyle or genetics. | Strongly influenced by social, economic, and political factors that create unfair disadvantages for certain groups. |
Moral Implications | Generally seen as a natural variation that does not require societal intervention. | Seen as morally wrong and requires action to address and rectify through policy reforms and societal changes. |
Required Action | May not require intervention if the disparity is based on biological or non-social factors. | Requires targeted interventions aimed at addressing systemic factors, such as better healthcare access, education, and living conditions. |
Impact on Specific Groups | Impacts individuals differently based on genetic, environmental, or lifestyle factors. | Impacts marginalized groups more severely, including those facing racial, gender, or socioeconomic disadvantages. |
Government Responsibility | Less of a focus for government action as it may be seen as natural or unavoidable. | Requires government action to create fairer systems and ensure equal access to healthcare and other social resources. |
Measurement | Measured using health data comparing groups based on age, lifestyle, socioeconomic status, etc. | Measured by assessing whether the disparities are avoidable and whether the system can be changed to eliminate unfair outcomes. |
Government Policies to Reduce Health Inequalities

In order to reduce the gap between socioeconomic groups, the UK government has implemented a number of revolutionary policies as a result of the country’s continuous fight against health inequalities. The government’s efforts to enhance health outcomes for the most disadvantaged populations are extensive and ambitious, with a steadfast emphasis on equity. Even though these programs are still in their infancy, they are increasingly seen as being incredibly successful in changing the public health landscape. These policies’ holistic approach, which integrates economic development, social care, health, and education to guarantee that no group is left behind, is the source of their optimism.
The NHS Long Term Plan, which places a strong emphasis on prevention and the value of fair access to healthcare, contains the fundamentals of these policies. Targeting the 20% of the population that lives in the most deprived areas, the Core20PLUS5 initiative aims to prioritize those who are most at risk by addressing important health issues like managing chronic diseases and mental health care. This program demonstrates the conviction that major progress can be achieved by concentrating on the most vulnerable. In addition to providing healthcare, the goal is to make the healthcare system a tool for lowering social inequalities. One particularly creative strategy for addressing the underlying causes of health disparities is the incorporation of preventive measures, particularly in maternity care and mental health services.
The National Healthcare Inequalities Improvement Programme (HiQiP), which aims to guarantee that everyone has access to high-quality healthcare services regardless of socioeconomic background, is equally important. HiQiP guarantees that public health initiatives are both focused and grounded in evidence by gathering comprehensive health data and examining the most disadvantaged groups. For instance, the program’s emphasis on tackling digital exclusion—making sure that everyone has access to telemedicine and other essential healthcare services—showcases the government’s dedication to providing services in an equitable manner. It is anticipated that these initiatives will result in extremely effective healthcare models that give priority to vulnerable populations, particularly in underserved urban and rural areas.
But healthcare is just one aspect of the problem. The government has focused more on the social determinants of health in an effort to address health disparities holistically. For instance, millions of people’s health is greatly impacted by the housing crisis. Inadequate housing conditions, particularly in underprivileged areas, are linked to mental health problems, chronic respiratory disorders, and heightened vulnerability to infections. Therefore, the government’s recent efforts to improve urban living conditions and invest in social housing are crucial in the battle against health disparities. These expenditures are not merely charitable contributions; rather, they are a calculated step to lower long-term medical expenses while raising many people’s standard of living.
Reducing health disparities is also greatly aided by employment policies. One of the main causes of poor health is economic insecurity, which the government addresses by enacting reforms targeted at increasing employment opportunities for marginalized groups. Lack of benefits, low pay, and unstable employment are especially harmful to one’s health. The reduction of disparities is thus greatly aided by policies that support fair wages, job security, and workplace health. People are more likely to seek out preventative care, abstain from risky health behaviors, and lead healthier lives overall when they have the means to support themselves.
Another pillar of the UK’s efforts is the recent drive for more progressive tax and benefit policies. These policies seek to level the playing field by more efficiently redistributing wealth, giving those at the bottom of the social scale more financial support. Notably, both health advocates and researchers have overwhelmingly supported the establishment of a “minimum income for healthy living.” The concept is remarkably straightforward but transformative: making sure that everyone has access to resources to maintain their health, including wholesome food, health insurance, and medical care, in addition to necessities like food and housing.
Additionally, local governments are crucial to these initiatives. Local governments have emerged as key collaborators in the UK’s effort to lessen health disparities through focused initiatives like green space creation, urban planning, and investments in public health infrastructure. Their capacity to collaborate with local groups and communities guarantees that health policies are customized to each region’s unique requirements. Because it guarantees that interventions are both pertinent and available to those who need them most, this localized approach has been shown to be very successful in addressing health disparities.
There is also progress being made in the area of government regulations. Policies that target harmful products—like alcohol, tobacco, and unhealthy food—are especially helpful in lowering the health risks associated with lifestyle choices that disproportionately impact underprivileged communities. The government is acting swiftly to shield vulnerable populations from the harmful effects of these substances by increasing taxes on dangerous goods and enacting stronger laws governing sales and advertising. In addition to being incredibly successful in reducing the use of dangerous products, these regulations have also had a significant impact on changing public perceptions of healthier living.
The challenge is still substantial in spite of these advancements. Since health disparities are ingrained in society, addressing them calls for a concerted effort from the public sector, the medical community, and society at large. The COVID-19 pandemic brought to light the stark disparity in health outcomes between those who are most and least privileged. Infection and mortality rates were disproportionately high among vulnerable groups, such as those from ethnic minority backgrounds and those living in poverty. With an eye toward long-term solutions that will benefit future generations, this harsh reality has forced the government to give health inequality even more priority.
The government is anticipated to increase its efforts to reduce health disparities in the upcoming years. Achieving long-term, sustainable change will largely depend on the ongoing execution of initiatives like Core20PLUS5, HiQiP, and the funding of social infrastructure. Although there are still obstacles to overcome, the UK’s dedication to lowering health disparities gives hope that a more equitable healthcare system is not only feasible but also attainable.
Policy/Initiative | Description | Impact/Focus Area |
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NHS Long Term Plan | Focuses on prevention and better healthcare access for disadvantaged populations. | Reducing health inequality through improved healthcare and resource allocation. |
Core20PLUS5 | Targets the 20% most deprived populations, focusing on five key clinical areas. | Improving health outcomes in the most vulnerable groups by prioritizing clinical care and prevention. |
National Healthcare Inequalities Improvement Programme (HiQiP) | Ensures equitable access to healthcare across all regions and social groups. | Improving the quality and accessibility of healthcare for marginalized communities. |
Social Security and Employment Policies | Aimed at tackling poverty and providing employment opportunities to disadvantaged groups. | Reducing poverty-driven health disparities by improving social security and employment opportunities. |
Regulatory Measures (Tobacco, Alcohol, etc.) | Implements measures to curb the impact of harmful products. | Addressing lifestyle-related health issues that disproportionately affect low-income communities. |
Health Action Zones (HAZ) | Focuses on areas of deprivation to create tailored health improvement strategies. | Engaging local communities in health improvement efforts to directly address localized disparities. |
Investing in Deprived Communities | Increases investment in services for areas with high levels of poverty. | Ensuring that deprived communities have access to essential health and social services. |
Local Government Actions | Empowers local authorities to implement health strategies and improve local conditions. | Reducing health inequalities by tackling local determinants such as housing, transport, and environmental factors. |
Community Engagement Initiatives | Encourages the NHS and government to work directly with communities. | Ensuring that policies are shaped by the needs of those most affected by health inequalities. |
Mandatory Prevention within the NHS | Requires the NHS to integrate prevention into all aspects of healthcare delivery. | Proactively addressing health inequalities through preventative care, especially in underserved areas. |
