SoS launches online platform for testing behaviour change innovations: The Perceptions Lab™

February 2018

SoS are a specialist behavior change consultancy applying behavioural science to improve patient outcomes. Founded by Professor Rob Horne in 2011, they translate ongoing insights of global research to design practical programmes, helping patients get the best from their medicines.

The concept of Perceptions Lab was born from an understanding that developing effective interventions to change behaviours requires robust evidence-driven insights. These insights need to have the quality of those found in academia. In real-world settings, such insights are required rapidly to achieve maximum impact. The Perceptions Lab platform is an online tool to test the most effective ways to change behavior. The Perceptions Lab combines the fast time frames and ease of market research with the rigour of academia. This approach is underpinned by the in-depth understanding SoS have of health behaviours.

Perceptions lab has been tested in the academic setting and rapidly produced useful high-quality insights that are being used to design interventions that are transforming perceptions and behaviours.1-4 The flexibility of the platform facilitates addressing complex questions. For example, questions that go beyond assessing of the current situation, to quantitatively test the potential to influence beliefs and drive behavior change. The approach is also being used to provide ‘proof-of-concept’ work prior to deployment of large programmes, both mitigating risk and securing optimal outcomes.

Dr Tom Kenny, CEO of Spoonful of Sugar, says “In a world that needs big programmes to support patients this platform helps them deliver the results you imagined.”

If you’d like to find out more, get in touch, or take part in our research to become part of the evidence for effective behaviour change, please visit


    1. Watkinson et al. The Journal of Pain 2017
    2. Heller MK. Journal of psychosomatic research 2015;79(6):519-29
    3. Heller MK. Psychology & health 2017;32(4):402-21
    4. Bartley H. Annals of behavioral medicine 2016;50(3):445-51