Jordi Guitart

Senior Technology Consultant

Jordi Guitart is a native French and Catalan speaker and in the last 10 years has worked for the Pharmaceuticals and the Healthcare industry across Europe and Latam. He is an expert in the design and implementation of behaviourally intelligent patient-centric models, from multi-channel marketing to patient adherence programmes. Jordi holds a Bachelor’s degree and a Master’s degree in Telecom Engineering from the Escola Tècnica Superior d’Enginyers de Telecomunicació de Barcelona and a PhD in Telecommunications from Universitat Politècnica de Catalunya. His expertise is in designing and implementing digital interventions that are underpinned by behavioural science and user experience principles. This draws on Jordi’s career experience which spans more than 25 years in areas ranging from behavioural data analytics, business process re-engineering based on human behaviour change principles, and software technology and IT consulting.


As a senior executive, Jordi has held top management positions in management consultancy and technology companies working in several countries and multi-cultural environments.


Jordi is also concurrently Non-Executive Director at Atem New Technologies focussing on Artificial Intelligence and he is also Associate Professor at ICEMD, the Digital Economy Institute of ESIC Business & Marketing School.

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