Importance of the person-centred approach

As the world becomes increasingly entrenched in big data, one must stop and ask – what will happen to our individuality? This 2-minute whiteboard video will discuss these issues and highlight the importance of the person-centred...

Adherence: transforming cure into care

Within the field of medical adherence, we become equipped with the phrases to explain the importance of what we do. We learn the chorus: approximately 50% of patients do not take medicines they are meant to; communication barriers between clinicians and patients can...

PAPA™: Don’t Preach

The Perceptions and Practicalities Approach (PAPA™) works by conceptualising nonadherence as a complex behaviour. A complex behaviour can have multiple causes, in the same patient, at any one time. Those causes can be intentional, when the patient actively chooses not...