Using persuasion science in practice

Understanding the perceptions and motivations of people in the workplace can be applied to many aspects of management, at the individual, team and organisational level. Collecting, analysing and interpreting behavioural insights allows us to consider different...

Is disruptive health technology misbehaving?

Artificial intelligence, robotics, and nano-devices, among other rapidly expanding technologies have an overwhelming potential to shape many aspects of our not too distance future, not least our medical care. With somewhat ease, we can now visualize a future with...

Pharmacy – it’s an open-door policy for patients

Pharmacists and medicines go hand in hand, so it’s no surprise that assisting patients with medicines is what pharm-assist are best at. The thing with medicines is that despite how good they are, they work most effectively only when they are taken as prescribed. The...

Informed Consent – How much is too much?

Can too much information be harmful to your health? Informed consent is at the heart of many ongoing debates that seek to answer this question. Informed consent refers to the permission granted in full knowledge of the possible consequences. Typically, it relates to...

Importance of the person-centred approach

As the world becomes increasingly entrenched in big data, one must stop and ask – what will happen to our individuality? This 2-minute whiteboard video will discuss these issues and highlight the importance of the person-centred...

Adherence: transforming cure into care

Within the field of medical adherence, we become equipped with the phrases to explain the importance of what we do. We learn the chorus: approximately 50% of patients do not take medicines they are meant to; communication barriers between clinicians and patients can...