Beyond Nudge

Thaler’s pop science hit book Nudge1 has certainly created a stir; bringing behavioural science to the centre stage in the policymaking, private, and public arenas. The knock-on effect has been a growing excitement about the behavioural science buzz and the...

One size drug does not fit all: genetics and non-adherence

Adherence to treatment balances on patients’ beliefs about the necessity for medication and their concerns about taking it (Necessity-Concerns Framework, NCF™). To support patients effectively there is a need to personalise. Each person’s experience of a medicine is...

Understanding treatment-related behaviour

The extended common-sense model of self-regulation (eCSM) provides a framework by which we can work to gain valuable insights from patients to understand how their illness perceptions and beliefs about medicines impact their treatment-related behaviours. These can be...

What does pain mean to the patient?

Pain is a person’s private and unique experience, and no one except that person can know what their pain feels like. There is a real dynamic relationship between the emotional and physical conditions of an individual and their experience of pain. Long term pain puts...

How can behavioural science get the most out of design?

Behavioural science depends on communication at two levels. First, between the specialist scientific disciplines it comprises, ranging from psychology and cognitive science to psychobiology and ethology. Second, between its research outputs and its disparate...

Using persuasion science in practice

Understanding the perceptions and motivations of people in the workplace can be applied to many aspects of management, at the individual, team and organisational level. Collecting, analysing and interpreting behavioural insights allows us to consider different...