Empowering patients: Better Health Outcomes through Adherence

In a previous blog we introduced the concept of the 4-state Necessity beliefs and Concerns Framework (NCF)™ map as a way of “visualising” patients’ likelihood to adhere to their treatment. Using the same NCF, this time we are focusing on patient’s treatment-related...

How predictable could patient’s adherence to treatment be?

Patients taking medications to manage their long-term conditions show different attitudes over time. We have demonstrated time and again that patient’s motivations to adhere to their treatment obey to their necessity beliefs and concerns regarding their medication and...