Three Components of Behaviour Change (3CBC)™


An analysis of the barriers and drivers of success in adherence support programmes shows that, to be effective, they must optimise three components:
 

Content
Content describes what is done with the patient and the nature of the support. Ideally the support is tailored to address the specific perceptions (especially beliefs about illness and how the individual judges their personal need for the treatment relative to their concerns about the potential adverse consequences of taking it) and practicalities (e.g. capability and resources) determining their motivation and ability to adhere to the recommendations.
 

Channel
The channel is how the support will be delivered e.g. face to face vs automated and who will deliver it (e.g. pharmacist, doctor etc.)
 

Context
Context describes the contextual factors that will influence engagement with the programme and how well it is delivered. This includes issues of trust in the programme.